“From Bakery to Doorstep : Designing a Mobile Ordering Experience “
“A warm and inviting bakery app designed to make ordering fresh, delicious treats simple and joyful.”
🧁 Browse Bakes from Bakeries Nearby
Quick Bake makes it easy to discover nearby bakeries, explore menus, and place orders for pickup or delivery. The app is designed for a smooth and intuitive experience, helping users get their favourite treats faster and easier.
PROJECT BACKGROUND
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Problem we're solving
Users struggle to smoothly navigate the bakery ordering app due to an overwhelming visual layout and cluttered homepage, while inconsistent order tracking adds to their frustration and reduces confidence in the app.
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Project Duration
Food & Beverage (Retail & Delivery)
Conducted user research, created wireframes and interactive prototypes, and designed the final high-fidelity user interface.
The goal is to design an intuitive and accessible bakery ordering app that offers a simple, fast, and seamless browsing experience. The app should be easy for users of all levels to navigate without the need for deep understanding, ensuring a smooth and enjoyable ordering process for everyone.
April 2025 to May 2025
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Our Goal
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Industry
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About Designer
My name is VAIBHAVI PRAKASH. My role in this project as a UX/UI was to take the ownership of the app's design.
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My Responsibilities
Targeted User Personas
To build a strong foundation for our user personas, we began by analyzing reviews and user feedback from existing bakery and food delivery apps. This helped us understand common behaviours, preferences, and frustrations of regular users.
Using these insights, we created broad persona profiles that reflect typical user needs and motivations. These personas guided our design decisions and helped us stay focused on solving real problems faced by bakery app users.
Persona#1
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SIYA SINGH
Age - 26
Education- M.B.A. Finance
Location- Bangalore
Family- Parent’s & young sister
Occupation- Financial Analyst
Persona#2
RAJIV ROY
Age- 20
Education- B.A in computer
Location- Pune
Family- Single
Occupation- Student
User Journey Map
To better understand our users, we developed empathy maps and a user journey map to explore the different steps our persona experiences while ordering from the bakery.
Phase of journey
Browse homepage
Scrolls to find items
Taps on product
Adds to cart
View cart
Proceeds to checkout
Actions
What does the customer do?
- Views featured products
- Explores categories
- Checks for popular items
- Scrolls through list
- Looks for desired product
- Reads short product names
- Taps on item card
- Views product image & info
- Checks price and size options
- Taps "Add to Cart"
- Sees confirmation popup
- Decides to continue or proceed
- Opens cart icon
- Reviews item details
- Adjusts quantity or notes if needed
- Clicks “Checkout” button
- Confirms total amount
- Moves to delivery page
- Views featured products
- Explores categories
- Checks for popular items
Customer Thoughts?
“Wow, everything looks so yummy! I can’t wait to try something.”
“Let me check what else they have. Maybe I’ll find something new.”
“This one looks delicious — I want to know more about it.”
“Perfect! I’m definitely getting this.”
“Okay, everything I need is here. Looks good.”
“Let’s place the order now and enjoy the treat!”
What is the customer thinking ?
Customer Feeling
What is the customer feeling ?
Excited 🙂, Hungry 😋
Curious 🤔, Engaged 🙂
Focused 😌, Tempted 😍
Satisfied 😊, Pleased 🙂
Confident 🙂, Reassured 😌
Decisive 🙂, Content 😊
OPPORTUNATIES
Highlight popular items; use clear product categories
Optimize scroll speed; use tempting visuals
Show detailed description, price, and custom options
Give confirmation feedback; allow easy undo
Make cart easy to edit; show total clearly
Keep checkout steps simple; offer multiple payment options
Problem Statement and Hypothesis
It is important to achieve a strong problem-solution fit. For our bakery app, we began by identifying clear problem statements based on our primary persona’s needs and pain points. From there, we framed a hypothesis about how the ideal bakery ordering experience should feel. This hypothesis would later be validated through usability testing.
Siya Singh is a 26-year-old working professional
who needs a quick and easy way to order bakery items
because her busy schedule leaves little time to visit stores.
If the app allows her to order and schedule deliveries smoothly
she can add joy to both her workdays and family time effortlessly.
Rajiv Roy is a B.A student(20)
who needs who needs an easy and budget-friendly way to order bakery items
because enjoys relaxing with friends during breaks and group studies.
If he can avail offers through the app
then he can enjoy fresh treats affordably
User characteristics
User characteristics
action
User need
insight
User need
insight
action
Outcome
Outcome
Outcome
Crazy Eight (Ideation)
To explore solutions for my bakery app, I used the Crazy 8s method to quickly sketch different layout ideas for key user needs. This helped me think beyond obvious solutions and stay open to creative directions. These wireframes formed the base of my design but were open to change based on user and market research.
User Flow of Ordering in Quick Bake
Through market research and user review analysis, I was able to outline the core user journey within the Quick Bake app.
Creating the user flow allowed me to visualize the complete app experience and understand how users move through each stage. It also served as a planning guide, helping me list all the key screens to be designed.
Storyboards
Wireframes
Highlights core feature of the app.
Ensures a smooth and intuitive experience.
Inclusive and Accessible Design
I wanted to design a UI that’s similarly delightful for all kinds of humans and beyond. Here are the few examples where I made the app easier to use by inclusive design.
Speak to search
Real time order tracking for better clarity
High-Contrast Call-to-Action Button
Allow people to easily search by speaking in mic
Helps users of all abilities stay informed and feel in control with clear, step-by-step delivery updates.
The brown background with green text ensures the button stands out while maintaining visual harmony.