Occupation:
Cafe & Event Space Owner
Age:
32
Biography
Arjun is a 32-year-old cafe and event space owner based in Bangalore. He regularly hosts small business gatherings and private dinners at his venue. While he loves seeing people celebrate in his space, managing event requests, guest coordination, and client needs can get chaotic. Arjun is looking for a simple solution that helps his customers plan smoothly while keeping his operations organized and efficient.
Arjun
Location:
Bangalore
Family:
Unmarried
Pain Points
Arjun often struggles with unorganized event bookings and unclear client expectations. He receives scattered information through calls and messages, making it hard to manage setup and staff planning. Last-minute changes and poor communication lead to stress and missed details, affecting the overall experience at his venue.
Goals
Attract more clients by making event planning at his venue simple and convenient.
Streamline coordination by giving customers a structured way to plan and share details.
Ensure smooth operations by reducing last-minute confusion and improving communication with guests.
Pattern Identification
Usability Testing Observations for PlanPal, A mini event planning website
Observations
Participant A(Female, 27, Plans event regularly)
Participant B(male, 30, Plans event occasionally)
Participant c(Female, 22, First-time user)
Participant D(Female, 22, Works in corporate event planning)
Participant E(Female, 22, Prefer DIY planning)
Opinion on Product usefulness
1
1
1
Wants more clarity on how the platform works
Needs more information about pricing/budgeting
Faced difficulty setting or customizing event reminders
Wanted more inspiration or templates to help plan events faster
1
1
1
Wanted better control or clarity in managing guest list and RSVPs
1
1
1
1
1
1
Task Completion Challenges
1
Understood the process clearly through the "How It Works" section
Couldn't locate the “Create Event” CTA button easily
1
1
1
1
Found the testimonials/reviews helpful in building trust in the platform
Everything was explained easily and visually clearly
1
1
Attitude, Emotions, Empathy
1
1
Felt excited to plan events easily
Happy with the overall website and concept
1
1
Relieved to have all tools in one place
Curious but unsure how reminders and checklist sync together
1
1
1
1
1
1
1
1
1
1
Doesn't find the concept appealing
The website was easy to use, not complicated
1
1
1
1
1
1
1
1
1
Insight Identification
-
Users want a clear and guided checklist flow to avoid missing steps
-
Reminder settings need to be more visible and customizable
-
The guest management system should support RSVP tracking and easy edits
-
Users respond well to a simple and friendly tone of voice throughout the app
-
A short onboarding or walkthrough can help first-time users understand how features connect
Pattern & Insight Recognition in Research Observations
We divided the observations from usability testing sessions among these categories
Here are the insights we found in usability testing:
-
Users want a smoother way to create and check off tasks in the event checklist.
-
Some users struggled to find or edit event reminders easily.
-
Many users liked the idea of planning everything in one place, which made them feel organized.
-
First-time users felt the need for a quick walkthrough or onboarding screen to understand how everything connects.
PERSONAS
Sanvi Sinha
Occupation:
Marketing Associate
Age:
27
Location:
Pune
Family:
Married
Create memorable celebrations without the stress of forgetting key details.
Stay organized with less mental load, even while juggling work and home life.
Use a single, easy-to-use platform to organize events smoothly around her busy lifestyle.
Pain Points
Goals
Sanvi often feels overwhelmed juggling work, home, and planning. She forgets small but important details like ordering a cake or sending reminders. Using multiple apps for lists, invites, and tracking guests feels messy and time-consuming. She wishes event planning could feel more organized and less stressful.
Biography
Sanvi is a 27-year-old married woman working as a marketing associate. She enjoys hosting cozy get-togethers and small celebrations for her family and friends. Balancing her professional life and household responsibilities, she finds event planning joyful but sometimes overwhelming — especially when it comes to tracking tasks, guests, and reminders. She’s looking for a simple, all-in-one solution that helps her stay organized without switching between multiple apps.
An inclusive event planning website that brings ease to meaningful celebrations.
Arjun is a Cafe & space event owner
Who needs to reduce confusion and focus on delivering great events
Because info is scattered, he can’t coordinate effectively
If he has details upfront, he avoids last-minute stress
Then events run smoother at his venue
We started with a strong problem statement for each of our primary personas.
Then based on those problems, we made hypothesis for solutions that may solve those problems
User characteristics
Outcome
User need
Problem Statements & Hypothesis
insight
Action
who needs a simple way to plan small events without feeling overwhelmed
Because reminders are scattered, she misses tasks
If tasks are organized, she feels more in control
Then planning becomes joyful, not overwhelming
Sanvi is a Working professional
User characteristics
Outcome
User need
insight
Action
I laid down my basic ideas about the possible structure and information architecture of the website.
Low Fidelity Wireframes
Usability Testing Plan
To test the low-fidelity prototype with real users we planned a usability testing session
Introduction
research Questions
Title:
Author:
Stakeholders:
Date:
Project background:
Research Goal:
User Interview question :
-
Can you tell me your first impression of the PlanPal homepage?
-
Was it easy for you to find and understand the features offered?
-
How did you feel about the sign-up or login process?
-
Were there any parts of the website where you felt stuck or unsure what to do next?
-
How would you describe the overall ease of use of the website?
-
Is there anything you expected to find but didn’t?
Usability Testing question :
-
Can you sign up for a new PlanPal account?
-
Now that you’re signed in, can you explore the features offered on the website?
-
Try finding the section that explains how PlanPal works.
-
Imagine you're planning a party — can you find the guest management feature?
-
Navigate to the dashboard and explore what options are available there.
-
If you wanted to return to the homepage, how would you do that?
PlanPal, A Mini Event Planning Website
vaibhavi Prakash, Head of design, PlanPal
Priya Sharma(UI Designer),Ravi Mehta(UX Researcher)
5th May 2025
PlanPal is a desktop-first product website designed to help users easily plan small events like parties and gatherings. It offers simple tools such as checklists, guest management, and reminders — all without involving third-party services.
The goal of this usability study was to test how smoothly users could explore the website, understand its features, and complete key tasks like signing up and accessing the dashboard. The study aimed to identify any usability issues and improve the overall user experience.
To gather insights for refining the design and improving the user experience
KPIs
Key Performing Indicators
Methodology
Participants
Schedule
Subject to change
-
Task Success Rate
-
Time on Task
-
User Satisfaction Score
User Interview
-
Location: Remote (via video call)
-
Date: Sessions will take place on May 12 (Scheduled throughout the day based on the feasibility of the participants
-
Length: 15–20 minutes per session, based on list of prompts
-
Compensation: ₹400 Amazon gift card for participation
Unmoderated usability study
-
Location: Remote (via video call)
-
Date: Sessions will take place on May 13 (normal business hours
-
Length: 5–10 minutes per session, based on list of prompts
-
Compensation: ₹400 Amazon gift card for participation
-
We included participants who showed interest in event planning and demonstrated empathy toward user-centered digital tools.
-
The group included 4 mid-aged individuals (2 males and 2 females aged 27–40) and 2 older participants (1 male and 1 female aged above 40).
-
All participants were recruited and interviewed remotely through online video meetings.
-
Recruitment starts : May2
-
Study Dates: May 12-13
-
Result available: May 22
Affinity Mapping to categorise observations
We divided the observations from usability testing sessions among these categories
Project Concept💡
We make event planning simple, joyful, and inclusive
Whether you're hosting a cozy house party or a dinner at your favorite restaurant, PlanPal helps you manage checklists, track RSVPs, and stay on top of every little detail — without the stress.
Project Goal🎯
To design an inclusive event planning website “PlanPal” that helps people organize small celebrations with ease through checklists, RSVP tracking, and reminders.
Problem we're solving🧩
Planning small events like birthdays, house parties, or casual dinners often becomes stressful and unorganized. Most people rely on scattered notes, last-minute reminders, or group chats — leading to forgotten tasks, missed invites, or overall confusion.
Existing event planning tools are either too complex, focused only on large-scale events like weddings, or don’t offer all-in-one features like reminders, checklists, and guest tracking for smaller celebrations.
My Responsibility💼
Logo Design, Concept Design, User Interface Design, Wireframes, UX Research
Feature Prioritisation Sheet
We prioritised the potential insights from the research based on 2 customer-centric and 2 business-centric metrics
Insights
Persona
Happiness the user feels
Impact on the business
Need of the user
Technical Feasibility
Final score & Priority
. Add back button on inner screens
. Sanvi
3/5
4/5
5/5
4/5
16/20 | P3
.Make “Explore Services” CTA more visible
. Ankit
4/5
3/5
4/5
5/5
9/20 | P2
.Show clear visuals of the dashboard
. Sanvi
4/5
4/5
3/5
3/5
12/20 | P1